ABA Therapy · Salt Lake City, UT

ABA Therapy
in Salt Lake City.

In-home ABA across every SLC neighborhood — plus a brand new 10,000+ sq ft center 10 minutes south in Murray. No waitlist. Most families pay $0 through insurance or Utah Medicaid.

Schedule a Free Consult Call (385) 550-3500
$0
Most families pay
72 hr
Typical start time
2–18
Ages we serve
Serving the
SLC
Metro & Valley
In-home or center
You choose
Neighborhoods we serve

ABA therapy across the Salt Lake Valley.

Whether you live in The Avenues, Sugar House, Rose Park, or anywhere along the I-15 corridor, our BCBAs and RBTs come to you — or you bring your child to our Murray center, a short drive south on State Street.

Our team currently has open in-home capacity across SLC and the south valley. No waitlist, no “we’ll call you in six months.”

Salt Lake County
Salt Lake City
Downtown, Avenues, Sugar House, Rose Park, Glendale, Capitol Hill
South Valley
West Jordan
In-home sessions plus 15 min to our Murray center.
South Valley
Sandy
Direct I-15 access. Most families drive 12 min to Murray.
South Valley
South Jordan
Daybreak, District & River Park families welcome.
South Valley
Draper
In-home coverage from Suncrest down to 12300 S.
Central Valley
Midvale
5 minutes from our Murray clinic.
East Bench
Cottonwood Heights & Holladay
In-home or 10–15 min to Murray.
West Valley
Taylorsville
Direct shot down Redwood Road to Murray.

Don’t see your neighborhood? Call us — we cover the entire Salt Lake Valley and a 30-minute radius around our Murray center.

Call (385) 550-3500
What we offer SLC families

Two ways to get started.

Pick what fits your family. Most parents start with in-home and transition to the Murray center once their child is settled; others do the opposite. There’s no wrong order.

Option 01

In-Home ABA in Salt Lake City

We come to your house in The Avenues, Sugar House, Rose Park — wherever you are. 1:1 with a trained RBT, BCBA-supervised, in the routines and rooms your child already knows.

Explore in-home ABA →
Option 02

Center-Based ABA in Murray

Our 10,000+ sq ft purpose-built clinic at 5444 S Green Street — sensory rooms, peer interaction, structured learning zones. A 10–15 minute drive from most of SLC.

Visit the Murray clinic →
No waitlist

Autism Testing & Evaluations

If your child hasn’t been diagnosed yet, our licensed psychologist can usually see you within a week.

Learn about testing →
Ages 2–5

Early Intervention

Intensive program for the youngest learners — communication, play, pre-school readiness.

See the program →
Focused

Potty Training Program

Evidence-based toileting program delivered in clinic or at your SLC home.

See the program →
Why SLC parents pick us

Quality care without the wait.

The two questions every Salt Lake City parent asks: How soon can we start? and What will it actually cost? Here’s the short answer.

72h
Most kids start within 72 hours

Once we verify benefits and complete intake, you don’t sit on a list.

$0
For most Utah families

Utah Medicaid, SelectHealth, Molina, Aetna, Cigna, Health Choice and most major plans accepted.

1:1
Every session, every time

One child, one trained RBT, supervised by a BCBA — never group therapy passing as 1:1.

2–18
Ages we accept

Early intervention through high-school transition planning — we don’t age your child out.

Schedule a free consult →
Who leads the clinical work

Led by a BCBA who shows up.

Ilana Gross, BCBA — Founder & Clinical Director. Bachelor’s in Speech & Language Pathology from Touro College; dual Master’s in Education and Special Education from Mercy College; advanced certificate in ABA from the Florida Institute of Technology. Over a decade of experience in special education and ABA.

She personally oversees every BCBA and RBT working with SLC families. No phantom clinical directors, no rotating supervision — the person on the org chart is the person reviewing your child’s data.

5.0 average rating
From real Google reviews — names below

“This is a phenomenal ABA center. Everyone at the center is really kind and patient with my son. I have seen a huge improvement with him. I’m truly grateful for everyone at On Target. Thank you.”

Andreana Tadaj

“My son is a level 3 autistic. He has improved SO much here! He even found 2 of the therapists he really loves making him want to come to school.”

Carmen E.

“My child runs off to his therapist every time. It’s amazing.”

S. R.

“Very professional staff who are very knowledgeable about Autism. Highly recommend to any parent who wants excellent therapy for their child.”

D. M.
Insurance & cost

Utah Medicaid & most major plans accepted.

Utah’s autism insurance mandate requires private plans to cover ABA therapy for children with a diagnosis. We verify your benefits and handle prior authorization at no cost — even if you don’t end up choosing us.

SelectHealth
Molina
Aetna
Cigna
Health Choice
Utah Medicaid
Verify your plan →
Salt Lake City parent FAQs

Real answers, no runaround.

The questions SLC parents ask before they pick up the phone.

Our brick-and-mortar center is 10 minutes south of downtown at 5444 South Green Street in Murray — a straight shot down State Street or I-15. Most SLC families drive in for center-based sessions because of the 10,000+ sq ft purpose-built space, the sensory rooms, and the peer interaction. For families who’d rather stay home, our RBTs come to your house anywhere in Salt Lake City for in-home ABA.

Correct. Most established Utah ABA providers have 6–12 month waitlists because they hire reactively. We hire ahead of demand — our BCBAs and RBTs have open capacity right now. After your free phone consult, we verify your insurance, schedule the BCBA assessment, and most children start therapy within 72 hours of that assessment. If we ever can’t take a new family, we tell you on the first call — we don’t park you on a list.

Utah Medicaid (including Molina Healthcare of Utah, Healthy U, Health Choice Utah, and SelectHealth Community Care), SelectHealth commercial, Molina commercial, Aetna, Cigna, and most other major plans. Utah’s autism insurance mandate requires private plans to cover ABA therapy for children with an autism diagnosis. For most Salt Lake City families, the out-of-pocket cost is $0. We verify benefits on our first call — for free, with no obligation — so you’ll know your exact cost before any paperwork.

Yes. Our licensed psychologist conducts comprehensive autism evaluations, usually within a week of intake — not the 6–18 month wait you’ll see at Primary Children’s and most other Utah evaluators. If your child is diagnosed, we coordinate ABA services directly so you don’t have to start over with a new provider, repeat the developmental history, or hand off insurance documentation. See our autism testing page for what to expect.

Salt Lake City proper (Avenues, Sugar House, Rose Park, Glendale, Capitol Hill, Downtown), West Jordan, Sandy, South Jordan (including Daybreak), Draper, Midvale, Cottonwood Heights, Holladay, Taylorsville, West Valley City, Murray, and Millcreek. If you live within roughly 30 minutes of our Murray clinic, we cover you. Don’t see your neighborhood? Call (385) 550-3500 — we’ll be honest on the first call about whether we can serve you.

Standing by for SLC families

Let’s help your child thrive.

A real person picks up the phone, verifies your insurance, and gets you on the calendar — most often inside 72 hours. No call centers, no “we’ll get back to you.”

Get Started Today Call (385) 550-3500

Monday – Friday, 8:00 AM – 5:00 PM MT · Center at 5444 S Green Street, Murray, UT 84123