ABA Therapy · Salt Lake City, UT

ABA Therapy
in Salt Lake City.

Center-based ABA for every SLC neighborhood at our brand new 10,000+ sq ft center, 10 minutes south in Murray. Short wait times. Most families pay $0 through insurance or Utah Medicaid.

Schedule a Free Consult Call (385) 550-3500
$0
Most families pay
Fast
Typical start time
2–7
Ages we serve
Serving the
SLC
Metro & Valley
Murray center
10 min from downtown
Neighborhoods we serve

ABA therapy across the Salt Lake Valley.

Whether you live in The Avenues, Sugar House, Rose Park, or anywhere along the I-15 corridor, our Murray center is a short drive south on State Street or I-15.

Our Murray center currently has open capacity for SLC and south-valley families. Short wait times, no “we’ll call you in six months.”

Salt Lake County
Salt Lake City
Downtown, Avenues, Sugar House, Rose Park, Glendale, Capitol Hill
South Valley
West Jordan
About 15 minutes to our Murray center.
South Valley
Sandy
Direct I-15 access. Most families drive 12 min to Murray.
South Valley
South Jordan
Daybreak, District & River Park families welcome.
South Valley
Draper
A short I-15 drive north to our Murray center.
Central Valley
Midvale
5 minutes from our Murray clinic.
East Bench
Cottonwood Heights & Holladay
10–15 minutes to our Murray center.
West Valley
Taylorsville
Direct shot down Redwood Road to Murray.

Don’t see your neighborhood? Call us — families come to our Murray center from across the entire Salt Lake Valley.

Call (385) 550-3500
What we offer SLC families

One clinic, built for kids.

All of our Utah ABA sessions take place at our Murray center, a 10–15 minute drive from most of Salt Lake City.

Our clinic

Center-Based ABA in Murray

Our 10,000+ sq ft purpose-built clinic at 5444 S Green Street — sensory rooms, peer interaction, structured learning zones. A 10–15 minute drive from most of SLC.

Visit the Murray clinic →
Short wait times

Autism Testing & Evaluations

If your child hasn’t been diagnosed yet, our licensed psychologist can usually see you soon.

Learn about testing →
Ages 2–7

Early Intervention

Intensive program for the youngest learners — communication, play, pre-school readiness.

See the program →
In clinic

Center-Based ABA

Structured 1:1 and peer-play sessions in our purpose-built Murray clinic — a short drive from most of SLC.

Explore center-based →
Why SLC parents pick us

Quality care, short wait times.

The two questions every Salt Lake City parent asks: How soon can we start? and What will it actually cost? Here’s the short answer.

Fast
Most kids start quickly

Once we verify benefits and complete intake, you don’t sit on a list.

$0
For most Utah families

Utah Medicaid, SelectHealth, Molina, Aetna, Cigna, Health Choice and most major plans accepted.

1:1
Every session, every time

One child, one trained RBT, supervised by a BCBA — never group therapy passing as 1:1.

2–7
Ages we accept

Our focus is early intervention and the years that follow, with older children up to 12 considered case by case.

Schedule a free consult →
Who leads the clinical work

Led by a BCBA who shows up.

Ilana Gross, BCBA — Founder & Clinical Director. Bachelor’s in Speech & Language Pathology from Touro College; dual Master’s in Education and Special Education from Mercy College; advanced certificate in ABA from the Florida Institute of Technology. Over a decade of experience in special education and ABA.

She personally oversees every BCBA and RBT working with SLC families. No phantom clinical directors, no rotating supervision — the person on the org chart is the person reviewing your child’s data.

5.0 average rating
From real Google reviews — names below

“This is a phenomenal ABA center. Everyone at the center is really kind and patient with my son. I have seen a huge improvement with him. I’m truly grateful for everyone at On Target. Thank you.”

Andreana Tadaj

“My son is a level 3 autistic. He has improved SO much here! He even found 2 of the therapists he really loves making him want to come to school.”

Carmen E.

“My child runs off to his therapist every time. It’s amazing.”

S. R.

“Very professional staff who are very knowledgeable about Autism. Highly recommend to any parent who wants excellent therapy for their child.”

D. M.
Insurance & cost

Utah Medicaid & most major plans accepted.

Utah’s autism insurance mandate requires private plans to cover ABA therapy for children with a diagnosis. We verify your benefits and handle prior authorization at no cost — even if you don’t end up choosing us.

SelectHealth
Molina
Aetna
Cigna
Health Choice
Utah Medicaid
Verify your plan →
Salt Lake City parent FAQs

Real answers, no runaround.

The questions SLC parents ask before they pick up the phone.

Our brick-and-mortar center is 10 minutes south of downtown at 5444 South Green Street in Murray — a straight shot down State Street or I-15. Most SLC families drive in for center-based sessions because of the 10,000+ sq ft purpose-built space, the sensory rooms, and the peer interaction. All of our Utah sessions take place at the center.

Correct. Most established Utah ABA providers have 6–12 month waitlists because they hire reactively. We hire ahead of demand — our BCBAs and RBTs have open capacity right now. After your free phone consult, we verify your insurance, schedule the BCBA assessment, and most children start therapy soon after that assessment. If we ever can’t take a new family, we tell you on the first call — we don’t park you on a list.

Utah Medicaid (including Molina Healthcare of Utah, Healthy U, Health Choice Utah, and SelectHealth Community Care), SelectHealth commercial, Molina commercial, Aetna, Cigna, and most other major plans. Utah’s autism insurance mandate requires private plans to cover ABA therapy for children with an autism diagnosis. For most Salt Lake City families, the out-of-pocket cost is $0. We verify benefits on our first call — for free, with no obligation — so you’ll know your exact cost before any paperwork.

Yes. Our licensed psychologist conducts comprehensive autism evaluations, usually soon after intake — not the 6–18 month wait you’ll see at Primary Children’s and most other Utah evaluators. If your child is diagnosed, we coordinate ABA services directly so you don’t have to start over with a new provider, repeat the developmental history, or hand off insurance documentation. See our autism testing page for what to expect.

Families come to our Murray center from Salt Lake City proper (Avenues, Sugar House, Rose Park, Glendale, Capitol Hill, Downtown), West Jordan, Sandy, South Jordan (including Daybreak), Draper, Midvale, Cottonwood Heights, Holladay, Taylorsville, West Valley City, Murray, and Millcreek. Most are a 10–20 minute drive away. Don’t see your neighborhood? Call (385) 550-3500 — we’ll be honest on the first call about whether we can serve you.

Standing by for SLC families

Let’s help your child thrive.

A real person picks up the phone, verifies your insurance, and gets you on the calendar quickly. No call centers, no “we’ll get back to you.”

Get Started Today Call (385) 550-3500

Monday – Friday, 8:00 AM – 5:00 PM MT · Center at 5444 S Green Street, Murray, UT 84123