Our clinical philosophy · Authored by Ilana Gross, BCBA

ABA that looks like guided play — not drills at a desk .

ABA has a reputation problem, and some of it is earned. Compliance drills aren’t what we do. Here’s what we actually do.

Play
Naturalistic
Family
Parent-trained
Joy
Functional goals
Co-signed by
Ilana Gross, BCBA
Naturalistic ABA
NET · VB · DTT — used where each fits
What sessions actually look like

Sessions look like guided play, because that’s how kids learn.

Kids learn language from someone who notices what they care about and gives them a reason to communicate — not from flashcards. So sessions run on the floor, with toys your child actually wants, following their lead.

NET — in the moment

Natural Environment Teaching: we teach asking for a snack while your child wants the snack — not pointing at flashcards.

VB — words that get things

Verbal Behavior teaches language by what it does. “Ball” gets a ball. “Up” gets picked up. Words earn something real.

DTT — when it fits

Discrete Trial Training has a place — for narrow skills that need clean repetitions. Used precisely, briefly, only when it’s the right tool.

We’re not dogmatic about any single method. We are dogmatic about whether it’s working for your child.

What we work on, and what we don’t

Functional goals. Not cosmetic ones.

Every goal answers one question: does this make your child’s life better? Not “more typical.” Better. More independent. More understood. More themselves.

We work on
  • Communication — words, signs, or devices
  • Daily living — dressing, toileting, eating, sleep
  • Tolerating real-world things — haircuts, doctors, busy rooms
  • Safety — parking lots, responding to their name
  • Play and connection with siblings and peers
  • Replacing harmful behaviors with safer ones
We don’t work on
  • “Quiet hands” or sitting still for its own sake
  • Eliminating harmless stimming
  • Forced eye contact as a goal
  • Masking autistic traits to look neurotypical
On stimming

Stimming is regulation. We honor it.

Hand-flapping, rocking, humming, repeated phrases — these are how many autistic kids stay regulated. They are not problems to extinguish. We only step in when a stim is physically harmful, and even then the job is to teach a safer way to meet the same need.

Parents are the intervention

Parent training is a core deliverable, not an afterthought.

Your child spends a slice of the week with us — the rest with you. Progress stops at the clinic door unless the people at home carry the strategies forward.

Scheduled BCBA time with you

Built into your plan. You’ll know your BCBA by name and hear from them regularly.

Strategies you can actually use

At the store, at bedtime, in the car. Skills for your real rooms — not the clinic’s.

Sibling and family coaching

Siblings get tools too. So do grandparents, if they’re part of your week.

Progress, in plain English

Rigorous data internally, translated for you. No jargon walls.

Caseloads and supervision

Our BCBAs are in the room. Not on a screen across the country.

Some companies stretch one BCBA across dozens of kids, supervising mostly over video. We keep caseloads small so the clinician who designs your child’s plan is physically present in sessions — watching, adjusting, coaching the RBT in real time.

In‑person
Live observation, not 100% remote.
Lower
Caseloads kept small.
You know your BCBA by name.
Same clinician owns your child’s plan.
I believe every child can make meaningful progress when the plan is built around who they actually are — not who a manual says they should be. Our job is to listen first, measure honestly, and meet families where they live.
— Ilana Gross, BCBA · Clinical Director & Founder
BCBA Early Intervention Verbal Behavior NET FBA
Honest answers

Questions parents actually ask us.

Isn’t ABA traumatic? I’ve read things online. +

Some ABA has been, historically — and some still is. That criticism is fair when it’s aimed at hour-after-hour drilling or punishing kids for being autistic. That’s not how we practice. We follow your child’s lead, honor stimming, and build goals around the life your family actually wants.

Do you do 40-hour weeks? +

Sometimes — for young kids in early intervention where research supports intensive hours. Often less. Hours are a clinical decision made with you, not a default.

What if my child already has a diagnosis from someone else? +

Bring the report. We’ll review it and start an assessment for services. If you still need a diagnostic evaluation, our autism testing usually schedules within a week.

Will I get to meet my child’s BCBA? +

Yes — before services start, during the assessment, and on a recurring cadence after that. You will know their name. They will know your kid.

How do you decide a goal is “functional”? +

We ask: would this skill, once mastered, change something concrete in your child’s day? Communicating a need, staying safe, sitting through a haircut. Looking less autistic isn’t a goal we’ll write.

Ready when you are

If this sounds like the care you want, let’s start.

Quality care without the wait. See how services work, or start with an evaluation.